55% of users looking for security in digital transactions

Most people give priority to security rather than convenience in digital financial transactions. At least 55 percent of consumers prefer security to digital transactions.

There is no difference between this attitude towards sex, age, profession or even educational qualification. Even more income families have more use of digital payments.

According to a survey results, online or digital transaction, the leading business visa company.

In a survey conducted by Bangladesh, India and Sri Lanka, this information has been disclosed by the organization. The survey was based on opinions of two thousand active users of three countries. Yugov, a research institute, conducted the survey on October last year on behalf of the Visa.

Yugov survey examined consumers’ mentality with digital transactions. Wherever 65 percent consumers in Bangladesh want new types of digital transaction system

74 percent of respondents talk about easy conversion of money through digital transactions. Of those who are less cash than they used to be, the 54 percent of the cash is ‘comfortable’ as the reason for the transfer of digital transactions more than cash. And 40 percent said the speed and efficiency of money exchange.

The objective of the survey was to understand the responses and attitude of Bangladeshi consumers with digital economics. In the survey, 69 percent said that the type of transaction is not yet adequate here, 25 percent of the business’s cash in the business of cash and 25 percent of people think about the security of the digital system transaction.

TRA Ramachandran, Country Country Manager, Visa, India and South Asia, said that the number of users of digital transactions is increasing every day and they are able to understand its practical advantages in real life. The ‘Iot’, ‘Contextual Payment’ technology is coming for consumers with the ease, speedier and safer e-commerce experience, which will be the future of transaction in future.

We have seen those who want digital media, they are looking for security. Visas are continuously exploring new ways of perfect and safe transactions, which will increase the credibility of the digital economy.

According to the survey, the use of cash in this year has decreased from 52 to 49 percent. It is likely to come down to 46 percent in the next 12 months.

On the other hand digital demand for digital payments is increasing. A year ago, card users were 29 percent, now 32 percent.

Yugov gave priority over quality over the number of participants surveyed in active sampling.