London-based political data analyzing firm Cambridge Experimental is closed.
The company’s parent company Strategic Communication Laboratories (SL Group) informed the employees on Wednesday.
SL Group chairman Julian Whitland said that the board of directors has reached the conclusion that the effort to create a new image of the company in the present situation is in vain.
In a statement, the company said that for several months Cambridge Analytics has been facing numerous false allegations. They have continued efforts to fix their own records. Although their activities were legitimate, defamation happened.
Their research is also widely accepted for online advertising in political and commercial sectors. Customers have turned away due to the media’s negative news propaganda. As a result, it is not possible for them to take forward the business.
Earlier in April, the CEO of the company Alexander Taylor resigned.
During the 2016 presidential election, Cambridge Analytics used data from 57 million Facebook users for advertising in favor of Trump Shibir.
When the incident was published in March, the firm, which analyzed the political information, is facing political pressure. As a result, the company is forced to withdraw its activities.
Source: Gizmoda
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